Soko is redefining the aesthetics of ethical fashion, creating modern accessories that appeal to the urban woman. The collections are inspired by architecture and traditional tribal designs, creating a strong yet minimal aesthetic that hints at the brand's origins. They work with some of the world's best brands and customers (you!) to shift the perception of ethical fashion and promote conscious consumerism.
Soko was founded in Nairobi, Kenya where they work directly with artisans entrepreneurs who retain 25-35% revenue compared to the industry standard of 2-3% revenue. They believe that heritage practices can be employed sustainably — the artisans use locally-sourced and eco-friendly materials whenever possible, such as recycled brass and reclaimed cow horn and bone. Soko employs technology to empower and provide equal access to opportunity for marginalized artisans.
Their innovative supply chain uses mobile phones to connect independent artisan entrepreneurs to Soko in an ethical and transparent "virtual factory." With Soko’s mobile tools, artisans have access to an entire world of consumers, expanding their business horizons and entrepreneurial prospects. A small-scale artisan in Kenya can have her products sold by international department stores, independent boutiques, and online retailers.